Customer Thinks Rates Are Too High

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Response Templates – Customer Thinks Your Rates Are Too High

You can’t make everyone happy.

Especially when it comes to price.

Don’t let your customers…

  • scare
  • bully
  • or manipulate

…you into taking less than you’re worth.

If you’re not sure how much you should be charging, check out this handy calculator.

How Much Should I Charge Calculator ->

Response Templates

If a customer says your prices are too high, you have a few different options for how to respond. Here are some response templates you can use in your emails, messaging apps, or on social media.

Option 1: Explain But Hold Firm

Hi [NAME],

I realize that this may be more expensive than you are accustomed to, but I can assure you that I am delivering top-notch [SERVICE/TEACHING] that you won’t receive with a low-cost alternative.

My [STUDENTS/CLIENTS] have seen results such as ____ and ____ . I’m not just _____, I’m helping you achieve your goals.

If you don’t have the funds available at this time, I understand. Please keep me in mind for the future. If you are able and willing to invest at this time, let me know and I’ll tell you the next steps.

Sincerely,

[YOUR NAME]

Option 2: Explain But Give a Little

In Asia, this is often called “Kimoji” or giving a little for the sake of the relationship.

Hi [NAME], 

I realize that this may be more expensive that you are accustomed to, so I’ve created an alternative plan.

We can [REDUCE THE NUMBER OF SESSIONS/REDUCE THE LENGTH OF SESSIONS/PROCEED WITH A COUPON/PROVIDE A DISCOUNT FOR THE FIRST 15 LESSONS].

Simply respond to this email by ____ and let me know that you’d like to move forward and I’ll explain how to proceed.

Sincerely,

[YOUR NAME]

Option 3: Pass on the Customer

Ironically, this move utilizes a little reverse psychology, often causing the customer to want to sign up more.

Hi [NAME],

I realize that this may be more expensive than you are accustomed to and it sounds like you’re hesitant to invest that much at this time.

If in the future you are ready to take your ____ to the next level, please feel free to get in touch!

Sincerely,

[YOUR NAME]